About Demand Product Marketing
What We Do
Go to Market Strategy
Marketing Plan Execution
Product Marketing Consulting
Our Story
Plain and simple, we have a passion for helping deliver Software as a Service products to the market.
But, there is a gap in those services. For many early stage IT companies, budgets are tight and there might not be the capacity to hire the vital role of a product marketing manager. In fact, according to Indeed the average salary for this position is over $120,000 per year, and may range up to $180,000 per year. This puts many of these important role functions on the back burner as companies grow.
We started Demand Product Marketing with a vision of providing quality and affordable product marketing services for companies of any size with the flexibility of contract labor.
We specialize in:
- Creating go to market plans for $3000
- Executing these plans on a month to month basis
- Consulting in a product marketing management capacity for your team
As seasoned experts in the ever-evolving landscape of business, we specialize in empowering companies to unleash the full potential of their products through strategic guidance and tailored solutions.
With a meticulous approach to market research, competitor analysis, and customer segmentation, we pave the pathway to success, crafting compelling value propositions and positioning strategies that resonate with target audiences. From fine-tuning messaging to orchestrating seamless product launches, our team is dedicated to driving measurable results and fostering sustainable growth. Elevate your product marketing efforts with us, and embark on a journey towards unparalleled success in the marketplace.
Ownership
Steve Franklin
Owner and Director fo Product Marketing
Steve is the owner and founder of Demand Product Marketing. He combines 12 years of experience in SaaS product management and marketing with traditional marketing training he received during his MBA studies.
Take a moment to say hi at steve@demandproductmarketing.com
Years Product Marketing and Product Management Experience
“As a product marketer, Steve is firing on all cylinders. He is informing his product roadmaps with voice of the customer/user, finding new and emerging use cases for his solutions, positioning our solutions against the competition, keeping an ear and eye out for disruptors, enhancing our market segmentation, and looking for process improvements. ”
VP Marketing – Company Confidential