Articles
Effective Stakeholder Communication
Effective communication between product marketers and their stakeholders can determine the success or failure of product strategies. Product marketers often act as a bridge between various departments, ensuring that everyone involved—from engineering to customer...
The Benefits of Working with a Software Product Marketing Consultant
While some organizations choose to manage product marketing internally, there’s an increasing trend towards partnering with external consultants. These professionals bring a wealth of experience and a fresh perspective that can significantly enhance a company’s...
What It Means to Be a Product-Led Organization?
A product-led approach, often referred to as a Product-Led Growth (PLG) strategy, emphasizes the product itself as the main driver of customer acquisition, retention, and expansion. In this blog post, we will explore what it means to be a product-led organization, the...
What is the Jobs to be Done Framework?
Traditional approaches to understanding customer needs often fall short, leading to products that might have impressive features but fail to address the core problems users face. Enter the "Jobs to Be Done" (JTBD) concept—a framework that shifts the focus from the...
Conducting Effective Win-Loss Calls in Product Marketing
Understanding why deals are won or lost is crucial for refining strategies, improving products, and ultimately increasing sales. Conducting Effective Win-Loss Calls, particularly through direct calls with customers and prospects, provides invaluable insights into the...
Leveraging Market Research for Product Launches
The success of software as a service product launches often hinges on the insights gleaned from thorough market research. This process helps you understand their target audience, identify market needs, and gauge competitive landscapes. But, what facets of market...
The Importance of Sales Enablement for Product Launches
Successfully launching a new product requires more than just a great idea and a well-designed product. It demands a comprehensive strategy that aligns marketing, product development, and most critically, sales teams. One key element that has emerged as a game-changer...
Tips for Understanding Sales Enablement
In the ever-evolving landscape of sales, competition is fierce, and customer expectations are constantly rising. To thrive in this environment, companies need a well-oiled sales machine – one that empowers its reps with the knowledge, skills, and resources to...
Five Steps to Identifying Value Propositions
Now that we've explored the key components of a value proposition, let's delve into the process of identifying a value proposition for SaaS products. This process involves several critical steps, each of which plays a vital role in crafting a compelling proposition...