by Communications Staff | Nov 9, 2024 | Consulting, Execution, General
Effective communication between product marketers and their stakeholders can determine the success or failure of product strategies. Product marketers often act as a bridge between various departments, ensuring that everyone involved—from engineering to customer...
by Communications Staff | Sep 2, 2024 | Consulting
While some organizations choose to manage product marketing internally, there’s an increasing trend towards partnering with external consultants. These professionals bring a wealth of experience and a fresh perspective that can significantly enhance a company’s...
by Communications Staff | Aug 27, 2024 | General, Strategy
A product-led approach, often referred to as a Product-Led Growth (PLG) strategy, emphasizes the product itself as the main driver of customer acquisition, retention, and expansion. In this blog post, we will explore what it means to be a product-led organization, the...
by Communications Staff | Aug 21, 2024 | General, Strategy
Traditional approaches to understanding customer needs often fall short, leading to products that might have impressive features but fail to address the core problems users face. Enter the “Jobs to Be Done” (JTBD) concept—a framework that shifts the focus...
by Communications Staff | Aug 13, 2024 | Feedback, General, Market Research
Understanding why deals are won or lost is crucial for refining strategies, improving products, and ultimately increasing sales. Conducting Effective Win-Loss Calls, particularly through direct calls with customers and prospects, provides invaluable insights into the...