by Communications Staff | Aug 21, 2024 | General, Strategy
Traditional approaches to understanding customer needs often fall short, leading to products that might have impressive features but fail to address the core problems users face. Enter the “Jobs to Be Done” (JTBD) concept—a framework that shifts the focus...
by Communications Staff | Aug 13, 2024 | Feedback, General, Market Research
Understanding why deals are won or lost is crucial for refining strategies, improving products, and ultimately increasing sales. Conducting Effective Win-Loss Calls, particularly through direct calls with customers and prospects, provides invaluable insights into the...
by Communications Staff | Aug 4, 2024 | Feedback, General, Market Research
The success of software as a service product launches often hinges on the insights gleaned from thorough market research. This process helps you understand their target audience, identify market needs, and gauge competitive landscapes. But, what facets of market...
by Communications Staff | Jul 28, 2024 | General, Sales Enablement
Successfully launching a new product requires more than just a great idea and a well-designed product. It demands a comprehensive strategy that aligns marketing, product development, and most critically, sales teams. One key element that has emerged as a game-changer...
by Communications Staff | Apr 8, 2024 | General, Sales Enablement
In the ever-evolving landscape of sales, competition is fierce, and customer expectations are constantly rising. To thrive in this environment, companies need a well-oiled sales machine – one that empowers its reps with the knowledge, skills, and resources to...