by Communications Staff | Aug 27, 2024 | General, Strategy
A product-led approach, often referred to as a Product-Led Growth (PLG) strategy, emphasizes the product itself as the main driver of customer acquisition, retention, and expansion. In this blog post, we will explore what it means to be a product-led organization, the...
by Communications Staff | Aug 21, 2024 | General, Strategy
Traditional approaches to understanding customer needs often fall short, leading to products that might have impressive features but fail to address the core problems users face. Enter the “Jobs to Be Done” (JTBD) concept—a framework that shifts the focus...
by Communications Staff | Mar 25, 2024 | Collateral, Strategy
Now that we’ve explored the key components of a value proposition, let’s delve into the process of identifying a value proposition for SaaS products. This process involves several critical steps, each of which plays a vital role in crafting a compelling...