Product Marketing Services
We take the place of your staff Product Marketing Manager with on-demand and full service product marketing services.
What We Do
Go to Market Strategy
Marketing Plan Execution
Product Marketing Consulting
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Market Research
Market research will make sure you understand who your competition and the opportunities that exist in the market. Typically, this involves:
- Competitive Research and Analysis: Understand who your main competitors are and their strengths and weaknesses.
- Market Fit: Learn how your product meets the identified needs in the market. This is essential for creating your positioning strategy.
- Market Analysis and Landscape: Learn about the overall market trends so that you know the future potential of the market.
- Market Sizing and Opportunity: Review the market size and total opportunity that exists for your product.
Product Positioning and Strategy
An effective product positioning strategy outlines how you will introduce, promote, and sell its products or services to its target audience. It encompasses various elements such as jobs to be done, personas, messaging frameworks, and competitive battlecards.
We will create a well-defined strategic plan provides a roadmap for you to effectively bring your products or services to market, maximize revenue potential, and achieve sustainable growth.
Product Collateral
We can develop the collateral you need to support your sales objectives and aligns to the key positioning elements of your product, Typically, this involves:
- Product overview slide decks: We can build a presentation deck for your product that highlights the value proposition and aligns to your core product positioning.
- Handouts: Handouts can play a critical role in both in-person and virtual sales.
- Website updates and landing page design: New products will require text and design updates to your website. We can design these updates and build them into your content management system.
- Quote templates: Don’t just deliver price quotes in an email. We can build a short but polished delivery method that builds the value of your product alongside the price.
- And more…
Product Marketing Consulting
In a competitive market landscape, navigating the complexities of product marketing requires strategic insight and specialized expertise. Our product marketing consulting services offer tailored solutions to help businesses drive product success. Whether launching a new product or rejuvenating an existing offering, our consulting services empower businesses to make informed decisions, maximize market impact, and achieve sustainable growth. Elevate your product marketing efforts with personalized consulting that delivers tangible results.
We can work with your existing teams and marketing plan to provide expert guidance on how to get your product to market most effectively.
Sales Enablement
Sales enablement means providing your sales staff with the right messaging and frameworks to win and retain business for your product. Typically, this involves:
- Sales Training on Messaging: Empower your sales staff with the right messages that align to your product positioning strategy.
- Demo Training: Effective demos sell more product. We can train your sales staff on giving demos that highlight the value of your product in the market.
- Objection Handling: Equip your sales team to handle common objections from the start that signs to your positioning strategy.
Client Feedback
Feedback from clients can sometimes be difficult and time consuming. We can help you identify the feedback you need and can develop a program to get this feedback from clients. Some of the most common areas we work with are:
- Win/Loss calls: Understand why your clients purchased your product or selected a competitor.
- Product feedback: Learn how happy your clients are with your product, and specific ways you can improve it.
- Client satisfaction: Discover how happy your clients are with your company and products.
- Feature feedback: Learn how well a new feature will be received and how effective it will be before development.