Collateral and Messaging
Your product launch needs supporting collateral. We can develop the key collateral needed to support your voice in the market.
The success of a software launch hinges not just on the product itself, but equally on the supporting collateral that accompanies it. Proper marketing materials, such as user guides, promotional content, and engaging visuals, play a crucial role in conveying the software’s value proposition to potential users. These collateral assets help to educate the audience, create excitement, and foster trust, ultimately driving adoption and engagement.
By investing time and resources into well-crafted collateral, companies can ensure a smoother launch process, minimize user confusion, and maximize their product’s impact in the market. In essence, comprehensive supporting materials are not just an accessory; they are a vital component of any successful software launch strategy.
Core messaging: We start with the core messaging for your product to craft all collateral. This includes key value propositions your product is designed to address in the market. Don’t have the core messaging defined? No problem – we can help with that too.
Collateral production: We will product to core collateral needed to communicate value in the market. This includes the following:
- A client-facing pitch deck
- Website updates
- Product one-sheets
- Quote templates
Of course, we can do more as needed. We may have additional collateral recommendations as we work on your project, but these core pieces are most essential.
About this Process
We will follow each step of your product strategy and plan to develop your collateral.
Your project execution timeline will look different, depending on the services you need.
Collateral and Messaging
5 hours/WeekWhat we do:
- Product research and understanding of your product including features, benefits, and fit for the market.
- Market research, including needs and pain points and competitor research.
- Production of a full go to market plan covering voice, messaging, strategy, and proposed collateral.
- Sales enablement plan, including necessary training and identification of lead generation activities.
What you get:
- The collateral we develop for you (presentation decks, one sheets, website updates, and battlecards)
- One hour overview of the collateral and messaging
F.A.Q.
Here are a few of the most common question we are asked. Not seeing an answer? Please reach out – we are happy to help!
What is your fee?
$4000 to develop and product the base collateral. Additional collateral can be created for a mutually agreed upon fee.
Are there long term contracts?
Nope – you can engage with our services on a month to month basis depending on your specific needs. This is great if you have a short term product or upcoming product launch.
How do you track your work?
We track both our hours and our work so you know what you have available. We use our own project tracking software, but are happy to track within your own software like Jira, Wrike, Monday, and more.
How do you interface with my teams?
We are friendly, personable, and understand the immense value of cross-collaborative teams. We have interfaced with teams both large and small and are happy to attend regular team meetings and connect with your team.
How do I get started?
We have a short contract that we will send over to engage our services (with all pricing up front and always on a month to month basis). Once the contract is signed, we will have a project kick-off meeting with your stakeholders and our team.
Crafting Effective Pricing Strategies for Software Products
Crafting effective pricing strategies for software products is one of the most critical decisions in the lifecycle of a software product. It directly impacts the market perception, adoption, and long-term viability of the product. However, determining the right...
Crafting a Winning Product Differentiation Strategy
In the crowded and often competitive Software as a Service (SaaS) landscape, building a product differentiation strategy is not just an exercise in marketing—it is a business-critical task. Software-focused companies thrive or fail based on their ability to stand out...
Effective Stakeholder Communication
Effective communication between product marketers and their stakeholders can determine the success or failure of product strategies. Product marketers often act as a bridge between various departments, ensuring that everyone involved—from engineering to customer...
Five Steps to Identifying Value Propositions
Now that we've explored the key components of a value proposition, let's delve into the process of identifying a value proposition for SaaS products. This process involves several critical steps, each of which plays a vital role in crafting a compelling proposition...