Market Research
We provide the research you need about the market and your competitors to position your product for success.
Market research is crucial for the success of software product launches. It provides a deep understanding of the target audience, their needs, preferences, and pain points. By analyzing market trends, competitor strategies, and customer feedback, companies can identify opportunities and gaps in the market. This insight allows for the creation of products that truly resonate with users, reducing the risk of failure. Moreover, market research helps in crafting targeted marketing strategies, setting the right price points, and positioning the product effectively in the market. Ultimately, it ensures that the software launch is well-informed, strategic, and more likely to achieve long-term success.
We can help you with:
Competitor analysis: We will help you know and understand your competitors, and how you can position your products effectively.
Market fit: Understanding how your product meets the needs in the market, including strengths, weaknesses, and opportunities.
Market analysis: Know how strong the market is, and if it is trending up or down.
Market size and opportunity: Know the size of the market so you can understand future trends and the potential for your product.
About this Process
We create a comprehensive go to market plan to ensure you have a complete understanding of taking your product to market. All said, our comprehensive and efficient process is fast, easy, and accurate.
From start to finish, you will have a go to market strategy for your products in 4 weeks.
Market Research
What we do:
- Product research and understanding of your product including features, benefits, and fit for the market.
- Market research, including needs and pain points and competitor research.
- Competitor analysis of your top 3 competitors
- Market analysis to determine strength of the market
- Market Sizing and Opportunity
What you get:
- One hour leadership report-out
- Presentation deck
- Email support for questions
F.A.Q.
Here are a few of the most common question we are asked. Not seeing an answer? Please reach out – we are happy to help!
What is your fee?
We charge one up front and simple fee of $3000 to develop your go to market plan for a single product. Additional products are each $3000.
How long does it take?
We have created and efficient process to create your one of a kind strategy, and it takes roughly 1 month to complete.
How Do You Define the Target Market for a Product?
Identifying the target market involves analyzing demographics, psychographics, and behavioral characteristics of potential customers who are most likely to benefit from and purchase the product. Market research, customer surveys, and data analysis are commonly used to define the target market.
How Do You Develop a Compelling Value Proposition?
A compelling value proposition articulates the unique benefits and value that a product or service offers to its target audience. It should address the specific needs, pain points, and desires of customers and differentiate the product from competitors. Value proposition development often involves customer research, market analysis, and messaging refinement.
What Metrics Should You Track to Measure Product Marketing Success?
Key performance indicators (KPIs) for product marketing may include metrics such as sales revenue, customer acquisition cost (CAC), customer lifetime value (CLV), market share, customer satisfaction, brand awareness, and conversion rates. Tracking these metrics helps assess the effectiveness of marketing efforts and identify areas for improvement.
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Understanding why deals are won or lost is crucial for refining strategies, improving products, and ultimately increasing sales. Conducting Effective Win-Loss Calls, particularly through direct calls with customers and prospects, provides invaluable insights into the...
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The success of software as a service product launches often hinges on the insights gleaned from thorough market research. This process helps you understand their target audience, identify market needs, and gauge competitive landscapes. But, what facets of market...