Product Positioning
We can develop an effective strategy to position your product for success.
Product positioning refers to the strategic process of establishing a brand or product in the mind of consumers by highlighting its unique benefits and differentiating it from competitors. It involves identifying the target market, understanding customer needs, and crafting a compelling message that communicates the product’s value proposition.
Our product positioning services include:
- Messaging framework
- Target audience summary
- Key value propositions
- Competitive battlecards
- Objection handling
- And more…
Importance of Product Positioning:
Differentiation: Effective positioning sets a product apart from competitors, making it stand out in a crowded marketplace. It helps customers understand why they should choose your product over others.
Targeting the Right Audience: By clearly defining the target market, companies can tailor their marketing efforts to appeal directly to the needs and preferences of their ideal customers.
Brand Identity: Positioning helps in building a strong brand identity. It ensures that the product is perceived consistently across all marketing channels, reinforcing the brand’s image and values.
Value Communication: It allows companies to communicate the unique benefits and value of their product, addressing the specific pain points or desires of the target audience.
Competitive Advantage: A well-positioned product can create a competitive advantage by highlighting its distinct features and benefits, making it more attractive to consumers.
Customer Loyalty: When customers clearly understand and resonate with a product’s positioning, it can lead to increased customer loyalty and repeat business.
About this Process
We conduct a comprehensive understanding and research process to develop your product positioning strategy. We will provide a full summary of the message and the recommendations to deploy the message in the appropriate channels.
From start to finish, you will have a product positioning strategy for your products in 2 to 4 weeks.
Product Positioning Strategy
What we do:
- Understand your product and competitors
- Gather feedback from your product teams and marketing staff
- Develop a holistic positioning strategy to build the value of your product in the market
- Develop the voice and messaging foundation for your product
What you get:
- One hour leadership report-out
- Marketing staff training
- Supporting materials, including summaries, documents and PowerPoint slide decks
- Email support for questions
F.A.Q.
Here are a few of the most common question we are asked. Not seeing an answer? Please reach out – we are happy to help!
What is your fee?
We charge one up front and simple fee of $4000 to develop your product positioning strategy for a single product.
How long does it take?
It takes, on average, 2 to 4 weeks to complete the research and product your plan.
How Do You Define the Target Market for a Product?
Identifying the target market involves analyzing demographics, psychographics, and behavioral characteristics of potential customers who are most likely to benefit from and purchase the product. Market research, customer surveys, and data analysis are commonly used to define the target market.
How Do You Develop a Compelling Value Proposition?
A compelling value proposition articulates the unique benefits and value that a product or service offers to its target audience. It should address the specific needs, pain points, and desires of customers and differentiate the product from competitors. Value proposition development often involves customer research, market analysis, and messaging refinement.
What materials will I receive?
Your plan will include:
- An executive summary presentation
- Positioning statement/Elevator pitch
- Target audience summary
- Key value propositions
- Features and benefits
- Buyer personas
- Competition summary and battlecards
- Objection handling
- And more…
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