Product Marketing Consulting
We can help get specific products and projects across the finish line.
In the dynamic and competitive landscape of business, the journey to product success is often fraught with challenges and uncertainties. From market saturation to changing consumer behaviors, navigating the complexities of product marketing requires strategic insight, specialized expertise, and a keen understanding of market dynamics. This is where product marketing consulting emerges as a game-changer, offering tailored solutions to help businesses thrive in the ever-evolving marketplace.
Product marketing consulting is more than just a service; it’s a partnership fueled by collaboration, innovation, and expertise. At its core, product marketing consulting involves leveraging the knowledge and experience of seasoned professionals to develop and execute effective product marketing strategies. Whether launching a new product, revitalizing an existing offering, or expanding into new markets, product marketing consultants provide invaluable guidance and support every step of the way.
We can help with projects of any size, on an hourly basis. We often consult on short-term reviews and fresh perspectives on in-flight projects.
The Value of Product Marketing Consulting
Strategic Insight: External product marketing consultants bring a wealth of strategic insight and industry expertise to the table and fresh perspective. This leads to new identified opportunities and informed strategic decision-making.
Customized Solutions: One size does not fit all when it comes to product marketing. We offered project based and specific services to meet your needs.
Access to Expertise: Building and maintaining an in-house product marketing team can be costly and time-consuming. Our product marketing consulting offers businesses access to a team of experienced professionals without the overhead of hiring full-time employees. Consultants bring a diverse range of skills and expertise to the table, from market research and branding to digital marketing and sales enablement.
Flexibility and Agility: The business landscape is constantly evolving, and agility is essential for success. Our services offer businesses the flexibility to scale their marketing efforts up or down as needed, without being tied to long-term contracts or commitments. Whether it’s responding to market shifts, launching new products, or adapting to changing consumer preferences, consultants provide the agility needed to stay ahead of the curve.
About this Process
Our consulting services are flexible and on-demand. Use us as much or as little as you need on a per hour basis.
Your project execution timeline will look different, depending on the services you need.
Consulting Services
- Fit seamlessly within your team.
- Consulting where and when you need us.
- Project tracking in your choice of software.
- Weekly summary reports.
- Executive report out.
F.A.Q.
Here are a few of the most common question we are asked. Not seeing an answer? Please reach out – we are happy to help!
What is your fee?
Our consulting services are offered on an hourly basis for $175 per hour. There is no minimum or maximum, although we typically find at least 5 hours of consulting time to be most effective.
Are there long term contracts?
Nope – you can engage with our services as much or as little as you would like depending on your specific needs. This is great if you have a short term project or your team needs an outside opinion on a project.
What services can you provide?
We can consult across your full product marketing efforts. This includes:
- Collateral development
- Message refinement
- Market research
- Sales enablement collateral and training
- and more!
How do you track your work?
We track both our hours and our work so you know what you have available. We use our own project tracking software, but are happy to track within your own software like Jira, Wrike, Monday, and more.
We also provide a weekly report out via email on the hours spent and the work we have accomplished.
How do you interface with my teams?
We are friendly, personable, and understand the immense value of cross-collaborative teams. We have interfaced with teams both large and small and are happy to attend regular team meetings and connect with your team.
How do I get started?
We have a short contract that we will send over to engage our services (with all pricing up front and no long term commitment). Once the contract is signed, we will have a project kick-off meeting with your stakeholders and our team.
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